Mini Case Study
Using Live Chat Messaging to Challenge Misconceptions
Challenge
The Bank of England’s careers team needed a new and innovative way to engage with candidates and build awareness of their available opportunities at attraction. The team wanted to ensure that they could bring the brands unique culture to life and offer candidates an insight into what it was like to work at the bank. As an iconic institution, the Bank of England careers team needed to challenge the misconceptions that many candidates had of the working environment and culture at a bank.
Solution
The Bank of England careers team introduced the Meet & Engage Live Group Chat platform to host regular live chat messaging sessions for their candidates. Candidates could join the live chat events digitially using any device and the chat sessions provided a unique opportunity to learn more about the roles and to directly engage with current employees all within an online moderated space branded to match Bank of England. Connecting candidates to current employees allowed the brand to provide candidates with deeper insight into the company culture.
The Result
- Reduced time and resource to inform and educate candidates
- Enhanced candidate experience, providing contact throughout the recruitment process
- Allowed candidates to make an informed decision and self-select themselves into a role
- Provided insight into the culture and working environment at the bank.
