What happens when you realise your on-campus events aren’t actually leading to applications?
That was the reality facing npower who, following a piece of internal research, discovered only 2.5% of those who they chatted with at on-campus careers events went on to apply to one of their graduate schemes. They still wanted to be able to connect with students but needed to look at more innovative and cost-effective ways of doing so.
This case study will cover:
“ The chat system is so easy to use which means it’s really simple to conduct a chat with potential candidates whilst sat at home or in the office. It provides a genuine engaging experience for candidates... ”
Group Graduate Recruitment ManagerREAD MORE
“ For those students who signed up for the postgraduate live chat, 33% converted to join the open event which is awesome for this audience. ”
Social Media OfficerREAD MORE
“ The chat opened up a new communication channel for our candidates with thousands of unique users, a contributing factor to improved Team Responsiveness ratings in our candidate experience surveys. ”
Virgin Media Operations Manager, TMP