How redefining the meaning of ‘Power’ helped Rolls-Royce to exceed their diverse hiring targets.
Join us on the 26th May @ 2pm UK time. (45 mins)
Renowned as ‘pioneers of power’, Rolls-Royce has become synonymous with the word power, but through a series of live virtual events – The Power Series – they aimed to turn ‘power’ on its head to reach a more diverse student audience. The outcome of these events has seen an increase in Graduate applications of 31%, an increase of offers to female students to 52%, and an increase of offers to non-white candidates of 194%!
In this webinar we will cover:
- The strategy for the Power Series and the messaging used.
- How the events and communication strategy were created to appeal to the targeted audiences.
- The execution of the events and how engagement was created and maintained.
- How the Power Series fits into the wider Rolls-Royce commitment to Diversity and Inclusion