Meet & Engage

How redefining the meaning of ‘Power’ helped Rolls-Royce to exceed their diverse hiring targets

Renowned as ‘pioneers of power’, Rolls-Royce has become synonymous with the word power, but through a series of live virtual events – The Power Series – they aimed to turn ‘power’ on its head to reach a more diverse student audience.

The outcome of these events has seen an increase in Graduate applications of 31%, more than doubled offers made to non-white candidates, with a substantial rise in both applications and offers to women and non-white candidates.

In this webinar we will cover:

  • The strategy for the Power Series and the messaging used.
  • How the events and communication strategy were created to appeal to the targeted audiences.
  • The execution of the events and how engagement was created and maintained.
  • How the Power Series fits into the wider Rolls-Royce commitment to Diversity and Inclusion

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