The Changing Nature Of Employer Branding
It’s time for employer branding to come of age. We need to tell more honest, emotively driven stories that highlight culture, acceptance, diversity, trust and humanity if we are going to capture the hearts and minds of the future generations of talent.
To do this, we need to come away from allowing our content (principally, the Employer Value Proposition) to be dictated by what executive committees want to say and pay more attention to what our audiences want to hear and how they want to feel. We need to re-think how we measure success, because whilst we continue with our transactional compulsion to attach every pound spent to a bum on a seat, we may never successfully build an enduring employer brand.
Join our very own Nicola Sullivan alongside Independent Employer Branding Consultant, David Thompson for an engaging webinar where they’ll share their view, thoughts and experiences on all of the above and more.