- CASE STUDY -
How Rolls-Royce connected with a diverse cohort of early careers candidates through live events and nurture journeys
The Challenge:
Enable Rolls-Royce to engage with more diverse candidates and change perception of the accessibility of a career with them.
The Solution:
The Power Series; a program of 6 virtual events aimed at engaging candidates who may have considered a career with Rolls-Royce unattainable. Post-event, attendees were to be invited to access a bespoke nurture track, to support them through their entire application journey.
The Results:
194% increase in non-white offers, with a substantial rise in both applications and offers to women and non-white candidates. Glowing feedback from participants.
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