How To Activate Your Employer Brand

How to Activate Your Employer Brand

As organizations compete to attract and retain top talent, building a strong employer brand and designing a powerful end-to-end candidate experience has never been more important. This whitepaper harnesses the latest industry research to provide a number of innovative and practical strategies to activate your employer brand and bring the candidate experience to life.

In this Whitepaper:

Why reputation-based employer brands are so important
What really matters to candidates during the recruitment process
Using Live Chat messaging technology to attract top talent
Practical ways to engage with diverse communities.

Live Chat can play an instrumental role in engaging with diverse communities. With less official policy and more casual peer feedback, these live sessions work extremely well for audiences that may have slight reservations and concerns about the application process.

With a host of fully customizable branded experiences, new tech solutions not only enable a more agile and personalized approach to candidate communications, they also provide valuable data and insights that inform future content creation.

Investing in an employer brand is a good first step, but the battle for top talent will be won or lost based on brand activation and the strength of its candidate experience.

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Available in PDF.

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