Meet & Engage

Employer Brand

6 Employer Brand And Candidate Experience Lessons For Long-Lasting Success

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Our very own Ali Hackett was recently joined by Charlotte Marshall, Global Employer Brand Lead at Danaher Corporation, and Bryan Adams, Founder & CEO at Ph.Creative, on a webinar to discuss how employers can move from crisis to confidence in a COVID-19 world. With decades of industry expertise among them, we thought it would be useful to distill the most compelling …

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Virtual Onboarding: How To Welcome New Employees – Remotely

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The Covid-19 lockdown has been in place around the world for many weeks now and while the UK and other large economies are starting to relax restrictions, social distancing is likely to be encouraged for some time. This will continue to pose a significant challenge to HR and recruitment, particularly when it comes to how organisations have …

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Live Virtual Engagement Tips And Tools

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Connecting on campus, through the recruitment process and beyond   With Coronavirus on everyone’s horizon, and newsfeeds being chock full of updates about large-scale events and travel plans potentially being cancelled, some serious gymnastics will be needed in order to successfully deliver recruitment events and processes that would previously have been conducted face-to-face. It’s not …

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3 Challenges of Candidate Engagement and How to Tackle Them

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From the amount of candidates in your pipeline, conversion rate peaks and troughs and monitoring the number of drop-outs, it’s easy to get overwhelmed. But only when you understand the numbers, can you start to pin-point where problem areas lie and consider potential solutions. We’ve put together this handy list of tips to help you …

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Employer Brand Activation: Ensuring A Positive Candidate Experience

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If you’ve ever developed an employer brand, you’ll know that it takes commitment and a lot of resource. You need to fully understand your business, your purpose and your point of difference as an employer.  Research is undertaken; EVPs (Employer Value Propositions) and core messages are created; target audiences are identified; the creative execution takes …

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Social Citizenship: The New Keystone Of Your EVP

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Starbucks announced recently that in response to protests at the treatment of two black men in one of their branches in Philadelphia, they would close all 8,000 branches in the US for half-a-day so all staff can undertake unconscious bias training. The estimated cost was $20m (£15m) in lost sales. A drastic move? Or simply a reflection …

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Live Video And Your Employer Brand – Building A Better Connection

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Video has long been a vital part of the employer brand. Today, the collision of advances in smartphone tech and data availability, combined with the increase in the proportion of our audience who are enthusiastic about social media makes this the ideal time to incorporate live streaming into your marketing mix. “When you interact live, …

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